Confessions of a Ghostwriter for Entrepreneurs

I’ve been a full-time ghostwriter for business professionals for years, over which time I’ve learned a heck of a lot about entrepreneurship, small business, success, and leadership.

Being a ghostwriter has been an amazing opportunity; it’s allowed me to research entrepreneurship and all it entails and get paid for it. I wouldn’t trade the experience for the world.

It’s no secret – entrepreneurs are very busy people; a lot of them don’t have time to write about what they do – so they pay people like me to write for them. After all, they’re master delegators who know the value in hiring pros to handle things for them. This way they can do what they do best: focus on growing and expanding their businesses.

When I first jumped on board to write for business professionals, I had no clue what I was getting into. Unbeknownst to me, writing about entrepreneurship would be a far cry from what I was accustomed to writing about, which was mostly law.

I confess, I was hesitant at first. Ghostwriting for attorneys had been my “niche,” but at the same time, I yearned to branch out and try something new. I fell in love with entrepreneurship by accident.

It was supposed to be a “gig,” but instead it became a love affair – an obsession I never planned for. Since entrepreneurship made me “feel alive” I didn’t see the point in stopping, so I continued ghostwriting on entrepreneurship, and all it entails – networking, leadership, motivation, success, funding, and small business.

After spending thousands of hours speaking to clients about business, researching it, and writing about it, I’ve gained a whole new perspective on entrepreneurs, their emotional intelligence, their resilience, and their mindset.

Entrepreneurs are not average – they’re anything but average. They can’t be compared to run-of-the-mill corporate employees. The astronomical amount of effort that goes into being an entrepreneur is almost mindboggling.

Show me an entrepreneur who’s built a successful business, I can guarantee you he or she is nothing short of a superhero. Successful entrepreneurs read books while the rest of the population watches TV or plays video games, and they're hard at work building a future while others aren't putting in enough, if any, effort into moving forward in their lives.

As far as industry trends, they constantly keep their fingers on the pulse because they know – the only thing that’s a constant in business is change. If they don’t quickly adapt, innovate, and fill a demand, their fears will be realized and their businesses will contract.

Successful entrepreneurs may make it look easy, like they were “lucky,” but that’s merely a perception not based on reality. It takes a substantial amount of mental endurance, focus, and effort to build a successful company. And it’s not all fancy luncheons in a business’s infantile stages – it takes a lot of pounding pavement and swallowing pride.

In the early days of entrepreneurship, not only do entrepreneurs have to deal with funding their businesses, whether it’s through an angel investor, loans from friends and family, an SBA loan, or bootstrapping, they have to wear multiple hats initially, before they can afford to automate and delegate.

In the beginning, entrepreneurship is anything but glamorous. New entrepreneurs play many roles because they have no choice. They wear the hat of: salesman, receptionist, human resources, supply manager, decorator, janitor, accounting, marketing, and everything in between. No wonder they work 60 or 80-hour workweeks, while the rest of Corporate America is logging 40 hours a week.

New entrepreneurs know all about answering phones, dusting desks and keyboards, and supplying their offices with coffee, paper towels, pens, and staplers. It’s a humbling experience, but it can’t be underestimated because it teaches business owners how to do everything in their organization (or at least most of it), so they can eventually train employees how to do things for them and make sure they’re done right.

I found that one of the hardest things for new entrepreneurs to do is delegate mundane tasks; they’re in the habit of doing virtually everything – but they have to think, “Am I doing assistant-type work that can be delegated to employees?"

As soon as they can afford to, they should hire people to do the easier tasks so they can focus on building their businesses. Same goes with automating, but I’ll save that for another post.

If you’re an aspiring entrepreneur – hats off to you. You have my respect. Your pursuits are going to require more persistence and endurance than you knew you were capable of, but if you develop a thick skin, and view every success and failure as learning experiences, you can win the game and achieve the "American Dream."

Persistence is the key ingredient that separates successful entrepreneurs apart. Set those goals high and don’t listen to the naysayers who are telling you to give up on your dreams because they’ve given up on theirs.

Elainna Ciaramella is an independent journalist, business blogger, and ghostwriter for entrepreneurs and business professionals nationwide. She has written extensively on the topics of business, entrepreneurship, law, and medicine. She is well-versed in search engine optimization, content marketing, and social media. You can connect with her on LinkedInTwitterFacebookGoogle +, and Instagram. 

Originally published on LinkedIn.